DimON Опубликовано March 11, 2010 Жалоба Share Опубликовано March 11, 2010 BMW has a hit on their hands with the MINI. But they also have a problem; how to sell more small premium cars. Research is showing that the small premium car category has huge growth potential and that only having one brand offering such a car may be a mistake. BMW’s solution? To based a small front wheel or all wheel drive BMW off of the next generation MINI platform. Last week on BimmerFile we noted that during BMW Chairman Norbert Reithofe’s speech he made it clear that BMW and MINI were extending their brands into the small car segment. But what did that exactly mean? Was he talking about the shared platform between the MINI and a new small BMW or BMW’s new range of “megacity” cars sub-braned as iSetta? Autocar had a chance to ask the man that very question. Being careful to separate the new price-leading front-wheel-drive model from BMW’s upcoming city car – a totally different project as part of its Mega City Vehicle electric car initiative – Reithofer added, “For these new vehicles [the new BMW and Mini] we are developing a common architecture for both front and four-wheel drive.” While exact details remain shrouded in secrecy, Autocar can confirm the new entry-level BMW has been conceived to run the same front-wheel-drive underpinnings as the next-generation Mini Cooper. Autocar predicts this new BMW will be built along side the MINI in Oxford. However our sources tell us this is impossible given the current cost of expanding the plant even further. Instead it’s likely that the new small BMW will be built alongside a small slice of the next generation MINI production at a current BMW plant in Germany. It’s worth noting that our sources tell us that all MINIs produced in Germany will be destined for the European market as a way to insulate the British currency issues BMW currently faces. Regardless of where the car is built, a front wheel drive MINI-based BMW will be a reality. According to Dr. Reithofe the premium small car segment is growing too fast to ignore. And with BMW already having a world-class small car platform to draw from, it’s obvious why the decision makes business sense. Look for the car to debut around the same time as the next generation MINI in 2013 and be sold predominantly in Europe. It will not be available in the US market. Now the question that we’re dying to ask MotoringFile readers: Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Читать дальше Ссылка на комментарий Поделиться на другие сайты More sharing options...
КрезиБелка Опубликовано March 12, 2010 Жалоба Share Опубликовано March 12, 2010 Вы еще не видели тизер Мерседес А-класса с 2011 года. Вот уж где смешали Бреру с Нулем Ссылка на комментарий Поделиться на другие сайты More sharing options...
ks_ Опубликовано March 12, 2010 Жалоба Share Опубликовано March 12, 2010 Це ж один в один VW Sirocco Ссылка на комментарий Поделиться на другие сайты More sharing options...
Lina Опубликовано March 12, 2010 Жалоба Share Опубликовано March 12, 2010 BMW с базовым передним приводом??? это- уже не пропеллер MINI задне/полноприводной? это уже -не МИНИ, а надругательство над идеями А.Исиогниса будет Ссылка на комментарий Поделиться на другие сайты More sharing options...
KeiSy Опубликовано March 12, 2010 Жалоба Share Опубликовано March 12, 2010 в чемотличие от Ха1? Ваще запутаалсь в бмв-шных джипах:cranky: Ссылка на комментарий Поделиться на другие сайты More sharing options...
Lina Опубликовано March 13, 2010 Жалоба Share Опубликовано March 13, 2010 Х1 это вообще гибридище... там конструктивная унификация вроде как с универсалом полноприводным третьей серии максимально близкая.. и только кузов "под копейку" стилизован. кстати Х1 меня.. интригует... Ссылка на комментарий Поделиться на другие сайты More sharing options...
Cooperovich Опубликовано March 13, 2010 Жалоба Share Опубликовано March 13, 2010 Засекаем время до начала масштабных проблем в BMW. Этож надо ТАК раздуть ассортимент. Жесть. GM no 2. :grabli: :grabli: :grabli: Ссылка на комментарий Поделиться на другие сайты More sharing options...
Recommended Posts