Global MINI Sales up .9% for 2023 with Strong Electric Sales

[DimON]

The MINI brand saw growth in 2023 despite an entire model range that was in tis last year on sale. In total the MINI brand sold a total of 295,474 vehicles (+0.9%) last year. In a telling data point, sales of fully-electric MINI models were up 3.5% to 45,261 units. By default that made the fully-electric MINI Cooper SE the best-selling MINI model for 2023 globally.

In total fully-electric vehicles 15.3% of total MINI sales for the full year 2023. That’s impressive given that those numbers were on the back of just one model – the current Cooper SE with limited range and limited sales potential due size. 2024 sales will be fascinating to watch as the J01 MINI Cooper EV and U25 Countryman EV begins to rollout.

The electric F57 sold out quickly and was never available in North America

Technically the only new models in 2023 was the fully-electric MINI Cooper SE Convertible. However its sales impact was small given it was a limited edition of 999 units. However it was a success given that it sold out in most markets just weeks after it was announced.

2024 will be the biggest year in MINI’s history given the number of models rolling out. The new MINI family will be released onto the market over the course of 2024. The fully-electric MINI Cooper SE and MINI Cooper E will be joined by two further fully-electric models, the MINI Countryman SE and the MINI Countryman E. The internal combustion Countryman will hit showrooms this spring while the internal combustion F66 MINI Cooper will begin production in March. We’ll also see the gradual release of the ICE five door and convertible later in the year.

The yet-to-be-unveiled electric MINI Aceman, a compact five-seater crossover, will debut later this year with sales begining in 2025.

The post Global MINI Sales up .9% for 2023 with Strong Electric Sales appeared first on MotoringFile.

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