The Original MINI Paul Smith: How a 1990s Collaboration Defined a Design Legacy

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In 1998, long before special editions became part of MINI’s modern playbook, something quietly remarkable happened. British fashion designer Paul Smith, already a global name known for his sharp tailoring and playful use of color, teamed up with Rover Group to create a one-off classic Mini that captured the essence of both brands.

The Beginning: A One-Off Turned Icon

The collaboration began with a simple idea: give one of Britain’s most beloved cars a distinctly Paul Smith twist. The result was the 1998 Paul Smith Mini, a 1.3-liter Mini Cooper finished in a bespoke shade now known as Paul Smith Blue, a deep cobalt tone pulled directly from the designer’s menswear palette. The car debuted at the Tokyo Motor Show that year, marking the first time MINI had partnered with a contemporary designer to reinterpret the brand’s design language.

But it wasn’t just about color. Look closer and the details told the real story. Beneath the surface sat a lime green engine block, a playful contrast hidden from sight, reflecting Smith’s belief that “the inside should be as beautiful as the outside.” The glovebox contained a small “Paul Smith” signature plaque, while the interior combined charcoal leather seats with blue piping and body-colored dash inserts. Even the grille badge was replaced with Smith’s handwritten logo. The result was a car that felt equal parts Savile Row and Carnaby Street—refined, clever, and unmistakably British.

From One-Off to Limited Run

The Tokyo show car sparked immediate interest, prompting Rover to approve a limited production version the following year. Built at Longbridge, just 1,800 examples of the Paul Smith Mini were made, most finished in Paul Smith Blue, with a handful painted in Old English White and Black. These cars were aimed at the UK and Japanese markets, both of which had deep affection for the Mini and an appreciation for Smith’s design influence.

The limited edition retained the same core design details as the show car: color-matched wheel arches, body-colored mirrors, a leather-trimmed steering wheel, and alloy interior touches. Each one came with a numbered dash plaque and a certificate of authenticity, underscoring its status as one of the final and most distinctive special editions of the classic Mini’s 40-year run.

The Striped One-Off: MINI’s 40th Anniversary Showpiece

To celebrate the Mini’s 40th anniversary in 1999, Paul Smith created a second one-off masterpiece: the Paul Smith “Signature Stripe” Mini. This car was a riot of color, wrapped in his now-iconic vertical stripes in blue, green, pink, yellow, and orange. Where the production car embodied restraint and sophistication, this version was pure artistic expression, a love letter to color and individuality.

The striped Mini was never intended for sale. It served instead as a design statement, showcasing Smith’s signature motif in a completely new medium. The car has since been displayed in museums and exhibitions around the world and is now part of MINI’s own heritage collection. As The Independent described at the time, it was “flamboyant yet undeniably British,” the perfect representation of Smith’s ability to blend eccentricity with elegance.

Paul Smith Mini Returns in Electric Form

In 2022, MINI and Paul Smith revisited their most famous collaboration once again, but this time with a forward-looking twist. The MINI Recharged Paul Smith took the original 1998 Paul Smith Mini and reimagined it for the electric age, blending classic design with modern sustainability in a way that perfectly bridged MINI’s past and future.

Paul Smith described the process as “recycling at its most beautiful,” and it’s easy to see why. The exterior remained untouched, still finished in that deep cobalt blue that defined the 1998 edition, but the interior was completely reworked with the same “less is more” philosophy introduced in the MINI STRIP concept a year earlier.

Gone were the chrome switches and leather trim. In their place, a simple, minimal interior made from sustainable materials and a matte-painted floor in place of carpet. A smartphone mount replaced the traditional infotainment screen, and analog dials were left intentionally sparse. It was a respectful reimagining that honored the past while embracing a cleaner, lighter future.

The project connected all three eras of their collaboration—the refined craftsmanship of the 1998 original, the expressive artistry of the 1999 striped one-off, and a stripped-back ethos of culminating in a design that celebrated MINI’s enduring ability to evolve without losing its soul.

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