MINI USA Partners with Red Bull for the 2025 Red Bull Dance Your Style World Final in Los Angeles

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MINI USA has announced a new partnership with Red Bull for the 2025 Red Bull Dance Your Style World Final, set to take place October 11 at the Intuit Dome in Los Angeles. It marks the first time the global street dance competition has come to the U.S., bringing together top freestyle dancers from around the world for a crowd-judged showdown that celebrates individuality, rhythm, and creativity.

For MINI, the collaboration extends beyond marketing. The brand has increasingly aligned itself with creative culture and self-expression—values that sit at the heart of both the Dance Your Style series and the MINI brand’s identity. “MINI has always stood for more than driving—it’s about creativity, connection, and the joy of self-expression,” said Kate Alini, Head of Marketing, Product & Strategy at MINI USA.

The partnership will include four custom MINIs designed by Red Bull Ambassadors Jen Mika, Kara Cannella, CapJay, and Phoebe Hines, along with an “Express Your (Dance) Style” activation on site. These installations are meant to connect the energy of dance with MINI’s playful design ethos, underscoring the brand’s long-running focus on community and originality.

MINI’s relationship with Red Bull isn’t new. For years, the two brands have been intertwined through one of the most recognizable marketing vehicles in modern history—the MINIs topped with oversized Red Bull cans that became icons in cities across the globe. This latest collaboration feels like an evolution of that shared DNA, blending performance, design, and cultural expression in a more modern, experience-driven form.

The Red Bull Dance Your Style World Final wraps up a U.S. season that hit 25 cities before concluding in San Francisco, hosted by choreographer Charm La Donna. Now, the focus shifts to Los Angeles, where dancers from across the globe will compete in front of thousands of fans and a global livestream audience.

Tickets for the World Final are available at win.gs/DanceYourStyleLA.

Our Take

This is a savvy move for MINI, reinforcing its cultural credentials at a moment when automotive brands are increasingly leaning into lifestyle and creative partnerships. Rather than just showcasing cars, MINI is positioning itself inside conversations about individuality, art, and self-expression—the very ideas the brand has built its identity on since 1959.

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