MINI Gets New Boss as Brand Sees Its Third Leadership Change in Just Over a Year

[DimON]

MINI will welcome yet another new leader on October 1, 2025, when Jean-Philippe Parain takes over the brand. The move marks the third leadership change for MINI in just over a year, an unusual amount of churn for a brand in the midst of launching its most important product family in decades.

Parain isn’t a newcomer. He’s been with BMW Group since 1997 and has held senior roles across Europe, including CEO of BMW Group Belux, Head of MINI Europe, and most recently, Head of the Asia-Pacific, Eastern Europe, Middle East and Africa sales region, where he delivered strong growth and market leadership.

He replaces Stefan Richmann, who leaves after less than two years at the helm. Richmann presided over a 25% jump in MINI sales through August 2025, powered by the launch of the new Cooper and Aceman line-up and surging demand for the all-electric models.

The bigger story here is the revolving door. Since early 2024, MINI has cycled through three bosses at a moment when brand stability should be at a premium. The new generation of MINIs—built on all-new platforms and carrying the brand deeper into electrification—is critical to MINI’s future relevance. Yet the constant reshuffling at the top risks diluting focus and slowing momentum just when MINI needs clear, consistent leadership.

Parain’s mandate is obvious but not simple: keep the sales surge going, strengthen MINI’s position globally, and finally bring some stability to a brand that hasn’t had it in over a year. The cars are here and the momentum is real. What MINI needs now is a steady hand to carry it forward.

The post MINI Gets New Boss as Brand Sees Its Third Leadership Change in Just Over a Year appeared first on MotoringFile.

View the full article