Two MINI JCW Concept Cars Coming to the Munich IAA This September

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Munich may be buzzing about BMW’s first Neue Klasse model, but MINI has quietly commandeered its own spotlight at IAA Mobility 2025 with rumors of two new JCW show cars. Here’s what we know.

MINI will unveil not one but two John Cooper Works show cars, each making its world premiere during the six-day event. Details are still under wraps, yet the brand promises “attention-grabbing presence” that underscores motorsport as a core pillar of MINI DNA. Given the timing, and MINI’s recent Nürburgring class victories, we expect something in the form of special edition models.

But MINI could surprise us with all new concepts that foretell a higher level of JCW performance. And then there’s the rumors of a Countryman JCW EV that keep popping up.

A dual-site offensive across central Munich

MINI is splitting its presence between the Open Space at Max-Joseph-Platz and a fully refurbished MINI Pavillon on Lenbachplatz. The Open Space setting gives casual visitors a taste of the brand’s lifestyle vibe, while the Pavillon becomes an all-in JCW temple complete with fresh design treatments, merchandise, and the two headline show cars front-and-center. Think of it as a live, week-long celebration of the brand.

MotoringFile’s take

In typical MINI fashion, the brand is using spectacle and story-telling to punch above its weight at a show dominated by tech-heavy EVs. The decision to center everything around JCW—rather than broader sustainability talking points—feels like a welcome return to form.

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