MINI USA and Barry’s Partnership Makes MINI the Official Car of Summer Workouts

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MINI USA has teamed up with global fitness favorite Barry’s to make the iconic hatch the unofficial runabout of Barry’s studios this summer. The collaboration focuses on the two brands’ shared values—community and inclusivity—while adding a dose of MINI’s go-kart attitude to Barry’s high-energy workouts.

From now through September, Barry’s instructors in the Hamptons, Los Angeles and Chicago will swap their usual commute for the driver’s seat of a MINI. The cars will shuttle trainers between studios, beach runs and coffee stops, giving clients plenty of chances to see the cars in action—and maybe grab a passenger-seat selfie.

Inside the studio, select “RUN x LIFT: Full Throttle with MINI” classes introduce MINI-themed playlists, limited-edition swag and complimentary Fuel Bar shakes in Chicago and LA. The 50-minute sessions blend Barry’s signature treadmill intervals with floor-based strength work, a format that mirrors MINI’s own mix of efficiency and punchy performance.

“At MINI we talk a lot about fun, but it only matters when everyone feels welcome,” said Kate Alini, MINI USA’s head of marketing, product and strategy. “Barry’s builds that same sense of belonging, so putting our cars in their coaches’ hands felt like a natural extension.”

Dan Rabinovich, Barry’s senior director of brand partnerships, echoed the sentiment: “Our Red Room is a place where people push hard together. MINI brings that spirit to the street, giving our community another way to move, connect and live full throttle.”

The partnership launched quietly in June, and both brands hint at more activations to come before summer’s over. Keep an eye on Barry’s schedules—and the local parking lot—to see what rolls out next.

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