MINI’s U.S. Comeback: New Cooper and Countryman Push Sales Up 29% in Q2

DimON · July 2

MINI USA is firmly back in growth territory. After a challenging 2024 marked by model transitions and supply constraints, Q2 2025 sales surged 29.1% year-over-year, with year-to-date sales up 19%. It’s a clear sign that the new-generation Cooper and Countryman models are hitting their stride with U.S. buyers.

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Model Breakdown: What’s Driving the Growth

Cooper Hardtops (2-Door and 4-Door)

The heart of the MINI lineup is finally firing on all cylinders. The new F66 Cooper and Cooper S models, featuring updated design, interiors, and the latest 7-speed DCT, are leading the charge. Both variants are posting strong double-digit gains as availability improves and pent-up demand meets showroom supply.

Countryman (ICE, PHEV, and JCW)

The all-new Countryman lineup is proving its worth. With more size, more tech, and real crossover appeal, it’s now MINI’s volume leader in the U.S. All variants—especially the ICE and new PHEV—are showing solid momentum. The Countryman JCW also adds halo value without diluting the SUV’s broader appeal.

Convertible (Cooper, Cooper S, JCW)

The F67 Convertible is still ramping up in the U.S., and that’s reflected in softer sales relative to the rest of the lineup. With full production and availability still stabilizing, it’s not yet contributing at the level of the hatch or Countryman.

JCW Trims Across the Board

John Cooper Works models continue to perform as MINI’s performance halo. While not major volume drivers, they remain critical to brand image and enthusiast engagement while providing higher profit margins – key to the brand’s longterm success.

MotoringFile’s Take

Is MINI back in the U.S.? The numbers suggest so. Despite ongoing complaints around the loss of manuals, reduced personalization, and a few controversial design choices, buyers are showing up—and driving off—in new MINIs. While we, as an enthusiast publication, would still love to see MINI course-correct on some of these points (the manual gearbox topping the list), this kind of momentum is undeniably good news.