Review: Transforming a MINI Clubman JCW Interior with Vintage-Style CocoMats

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My 1976 BMW 2002 with original equipment Coco Mats

Let’s be honest—floor mats are not sexy. They are not the first thing you brag about after buying a new MINI. And yet here we are, discussing floor mats with a reverence usually reserved for Italian tailoring or pre-war Bentleys. Because these aren’t just mats. These are CocoMats, and they are—somehow—cool.

A Brief History of CocoMats: From Factory Standard to Cult Classic

Originally developed in the 1950s, CocoMats were the floor coverings of choice for marques like Porsche, Mercedes-Benz, and BMW—offered straight from the factory as a nod to durability and understated luxury. Made from natural coconut husk fibers, they were valued not just for their ruggedness, but for their unique ability to elevate an interior without screaming for attention. Today’s CocoMats carry that legacy forward with modern upgrades—like a grippy rubber backing that keeps them locked in place—and are available in 17 color combinations to suit both classic and contemporary tastes. In a world of mass-produced sameness, they remain a tactile link to the golden age of motoring, when materials mattered and floor mats were more than just an afterthought.

Vintage Vibe in a New MINI

I’m not new to Coco Mats. In fact, as a kid, they were the only mats I knew, as my dad’s 1974 BMW 2002 had a vintage set in it. And when I acquired my own BMW 2002, I had to follow in his footsteps and order a set. Luckily BMW still offers the original design mats (still sourced from Coco Mats) as a new accessory.

So when I picked up my new 2024 JCW Clubman last year and saw the serviceable but low-rent rubber OEM mats, I knew I’d have to make a change. Like my 2002, I wanted a design that whispered vintage elegance without veering into cosplay territory. That meant it had to be the Jaspe colorway with it’s vintage tan, malt brown and black combination. Paired with MINI’s Malt Brown Chesterfield leather, it’s as much of an upgrade as a vibe shift—like swapping a smartwatch for a mechanical chronograph. The look is warm, tactile, and faintly aristocratic. Think: the smoking lounge of a 1960s Alpine hotel, not a dealership service bay.

Coco Mats aren’t churned out of some anonymous plastic mold. They’re cut to order in South Carolina—yes, South Carolina—and arrive in a reinforced paper bag with instructions not to hack into them like a child on Christmas morning. It’s the kind of packaging that suggests someone at the company actually gives a damn. And once you heft one out—they are hefty—you start to understand why. With thick natural fibers atop a serious rubber backing, these mats feel more like architectural materials than automotive accessories.

Fitment in the Clubman? Surgical. The curves, the holes, the way they anchor down like they’ve always been there. Factory mats shift around and whimper underfoot. CocoMats don’t move. They sit, proud and immovable, like bespoke carpets in a British drawing room.

Cleaning them isn’t effortless, but it’s satisfying. Dirt mostly sits on top, easily vacuumed with a bit of coaxing. Sure, if you’ve tracked in a sandbox, you’ll be doing some extra work. But let’s be honest—you didn’t buy these for deep-mud excursions. You bought them because you like the idea that even your floormats have substance and style.

And here’s the kicker: they change the interior. Not in the way aftermarket carbon fiber bits try to. This is quieter. More analog. Like putting wool seat covers in an old 911 or leather-wrapping the dash of an E30. You sit in the car and it just feels… better. More finished. More yours and somehow less mass produced.

Like anything bespoke and handmade, they aren’t cheap. My four piece set cost $334.95. But my lord do they look and feel worth every penny. They’re like the surprising and elegant colorful pattern inside of a black suit jacket. It’s this duality that I’ve been after since first speccing my F54 and with this addition it takes another step.

The Jaspe colorway further shifts my Clubman’s aesthetic to a more vintage one. The moment you open the Clubman’s door, there’s an unmissable vibe that connects the Rebel Green paint, the Malt Brown leather and the heritage of the brand.

You can buy your own set at Cocomats.com and make sure to pay special attention to the OG versions listed under the “Coco Mat” name in the products menu.

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