MINI’s New Head of Design on Current & Future Models

[DimON]

Our friend Horatiu from BMWblog connected with MINI’s new Head of Design, Holger Hampf, to talk about the current lineup and where the brand is headed. For the first time, we get a real glimpse into Hampf’s vision for the future of MINI.

In the video, Holger walks through the current MINI range, breaking down what sets each model apart and who they’re designed for.

But the bigger question is: where is MINI going next?

Holger touches on several upcoming developments, including new limited editions and the ongoing importance of racing to the MINI brand.

He also hints at a more rugged direction for MINI—something that lines up with rumors we’ve heard about an off-road-oriented Countryman potentially arriving as soon as next year. Additionally, he expresses interest in exploring vintage themes and reconnecting with MINI’s past in future designs.

And then there’s the big question: how do you expand the brand? Holger brings up the Clubman and even the Rocketman—not as confirmed products, but as reference points the brand hasn’t forgotten. What that means, and how it might tie into MINI’s nod to its heritage, remains to be seen.

The post MINI’s New Head of Design on Current & Future Models appeared first on MotoringFile.

View the full article