MINI Returns to the Green Hell with a Bold Look and a Proven Partner

DimON · April 21

For the fourth consecutive year, MINI is heading back into the green hell. The Nürburgring 24 Hours—an endurance marathon that chews up metal and egos with equal appetite—is once again the battleground, and MINI is showing up with the new F66 John Cooper Works.

Last year’s race saw the #317 MINI John Cooper Works Pro clinch an outright win in the SP-3T class. After heartbreak in 2022 when the Bulldog Racing MINI was forced to retire after 14 grueling hours, the team returned in 2023 and put the 1to6 Edition on the podium with a hard-fought 2nd place. Then came 2024: a class win, a full-circle moment, and MINI’s first N24 trophy in hand.

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Now, for 2025, MINI’s back with a new livery, a familiar face in Bulldog Racing, and a partnership that adds just the right amount of irreverence: DEUS Ex Machina. Call it design-forward motorsport, or just call it good branding—but either way, it’s a nod to the creative energy both brands bring to the table.

The MINI x DEUS collaboration debuts with a stark black-and-white livery that’s more sketchbook than showcar—hand-drawn logos, a proudly oversized “DEUS” splash across the bodywork, and a stripped-back palette that lets the car wear its identity loud and raw. It’s less corporate polish and more punk rock, and frankly, that suits both brands.

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“Design and dynamics have always been our thing,” says MINI boss Stefan Richmann, and in this case, he’s not wrong. This latest JCW racer isn’t just a graphics exercise—it’s the latest iteration of MINI’s motorsport DNA, filtered through the hands of Bulldog Racing and designed in part by BMW’s own Designworks studio.

As last year we expect a full roll-cage, KW suspension, race specific braking system and what look like 17-inch OZ HyperGT light alloy wheels. Additionally Bulldog has stripped out the interior for weight savings. But outside of these necessary modifications, this is a stock F66 MINI Cooper JCW.

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And that’s always been MINI’s quiet flex. From giant-killing moments at Monte Carlo in the ’60s to clawing for every inch at the Nürburgring today, the brand’s motorsport history has never been about brute force—it’s about grit, smarts, and tenacity. That tradition lives on in every modern JCW, and this year’s 24h entry is just the next chapter.

Stay tuned. If the past three years are any indication, the race should be memorable. The race will be run on Sat, Jun 21, 2025, 10:00?AM EST – Sun, Jun 22, 2025, 10:00?AM EST.