How Tariffs Could Affect MINI Cooper & Countryman Prices in the US

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The recent implementation of a 25% tariff on imported European vehicles is poised to significantly impact the pricing of MINI and BMW models in the US. While MINI or BMW have yet to formally make an announcement on how tariff’s will affect pricing, we do know a few key details.

MINI’s Pricing Adjustments

MINI USA has informed dealers of a limited-time price protection plan. Customers who have pre-order vehicles that are in transit before April 1st will have their current pricing honored. However, unsold vehicles arriving on or after April 2nd may experience price increases due to the new tariff. What that might look like, we have yet to hear.

The tariffs are expected to apply to all MINIs, including the Oxford-built 2-Door and 4-Door MINI Coopers, as well as the German-assembled Countryman. If the 25% tariff is fully passed to consumers, prices could spike dramatically. For example, a $30,000 MINI Cooper could jump to nearly $37,500—before options, taxes, or fees.  

Model	Current MSRP	MSRP with 25% Tariff
MINI Cooper 2 Door	$28,950	$36,187
MINI Cooper S 2 Door	$32,200	$40,250
MINI Cooper 4 Door	$29,950	$37,437
MINI Cooper S 4 Door	$33,200	$41,500
MINI Cooper Convertible	$33,950	$42,437
MINI Cooper S Convertible	$37,200	$46,500
MINI John Cooper Works 2 Door	$38,200	$47,750
MINI John Cooper Works Convertible	$43,700	$54,625
MINI Countryman S ALL4	$40,075	$50,093
MINI Countryman John Cooper Works ALL4	$48,075	$60,093

Other Automakers Reactions 

The recent imposition of a 25% tariff on imported vehicles by the U.S. has prompted various automakers to adopt distinct strategies to mitigate its impact.

Volkswagen (VW):

• Import Fee Implementation: VW plans to introduce an “import fee” on vehicles affected by the tariffs, effectively passing on the additional costs to consumers.  
• Logistics Adjustments: The company has temporarily halted rail shipments from Mexico and is holding vehicles arriving from Europe at U.S. ports as it assesses the situation.  

Mercedes-Benz:

• Production Relocation Consideration: Mercedes-Benz is evaluating the possibility of shifting production of certain models to its U.S. plant in Tuscaloosa, Alabama, to circumvent the tariffs.  
• Entry-Level Models Strategy: There were reports suggesting Mercedes might withdraw some entry-level models from the U.S. market due to the tariffs. However, the company has denied these claims, stating its commitment to continued sales growth.  

Hyundai:

• Pricing Strategy Evaluation: Hyundai has informed U.S. dealers that it is assessing its pricing strategy in light of the tariffs, indicating that current vehicle pricing may be subject to change for units wholesaled after April 2.  
• No Immediate Price Hikes: Despite the evaluation, Hyundai’s co-CEO, Jose Munoz, stated there are no immediate plans to raise prices in the U.S.  
• U.S. Investment Expansion: To bolster its U.S. presence and potentially mitigate tariff impacts, Hyundai announced a $21 billion investment plan, including the construction of a new $5.8 billion steel plant in Louisiana and expansion of auto manufacturing in Georgia.  

What To Expect Next for MINI

We should hear more about MINI’s formal response perhaps next week. Until then we can only go by what dealers have been told and our best guesses. But it’s clear that MINI is in no position to eat the cost of these tariff’s. That means we will very likely see prices increase.

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