MINI USA Q1 2025 Sales Up as New Lineup Gains Momentum

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MINI USA’s Q1 2025 sales figures were always going to be a major test. With the full lineup finally available, this was the first time we’d get a clear picture of how well the new generation was performing compared to its predecessor. And the early results? Promising.

MINI sold 6,976 vehicles in the U.S. in the first quarter of 2025, a 9.5% increase over the 6,369 units sold in Q1 2024.

Within those numbers, there are plenty of bright spots. The MINI Cooper five-door appears to have found its footing—sales were up nearly 80% year over year. With 1,289 units sold, it posted some of the best numbers in the model’s history (dating back to its launch in 2015). Even more impressively, the Countryman saw a massive 50% jump in sales, easily surpassing the 3,000-unit mark.

Missing the Manual?

Not everything was rosy. The Convertible is still ramping up production. While orders are reportedly strong, deliveries only began mid-Q1, so sales are still lagging.

But the most concerning figure? Sales of the iconic three-door Cooper fell by 8%. After speaking with several dealers, a common thread emerged: there’s a segment of MINI loyalists who simply aren’t interested in a hatchback that doesn’t offer a manual transmission. And the data backs that up. In 2023—the final year the manual was offered—the take rate for the JCW three-door manual was over 50%. You can do the math.

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