MINI Makes Management Changes While Combining UK and Europe Regions

[DimON]

MINI is making a couple of key leadership changes for 2025 in the UK, Europe, and globally. The changes, which begin on January 1st, will simplify parts of MINI’s organizational structure while bringing well-known talent into new, pivotal roles within the company.

Federico Izzo, the Head of MINI UK, is gearing up to take over as Head of the MINI brand for Europe on January 1, 2025. This shift also marks a significant restructuring—MINI UK, which has long operated as its own sales region, will now integrate into the broader European sales region.

Federico Izzo, the new head of MINI Europe

Izzo’s journey with the BMW Group began in 2007, and his resume reads like a masterclass in leadership. From spearheading marketing for BMW and MINI in Italy to leading the BMW Group in the Czech Republic, and finally landing at MINI UK in 2022, his career has been nothing short of impressive. In his current role, Izzo has successfully introduced the new MINI family to the UK market, cementing his reputation as a transformative leader.

With Federico Izzo and Ulrike von Mirbach, two incredibly experienced and capable leaders are stepping into pivotal roles. Their expertise has been critical in the successful launch of the new MINI family over the past 14 months, and I have no doubt they will drive our brand forward into an exciting future.

Stefan Richmann, Head of the MINI brand

Meanwhile, Ulrike von Mirbach, currently overseeing MINI in Europe, will step into the global spotlight as Head of Brand Management and Marketing for MINI worldwide, also starting January 1, 2025. Von Mirbach’s career trajectory showcases her deep expertise and strategic vision. From leading BMW’s marketing strategy in Germany to taking charge of MINI marketing in the same region, she’s been instrumental in implementing MINI’s direct sales model across Europe. Under her leadership, ten national MINI distributors have already transitioned to this modernized sales approach.

As for Ulrike’s predecessor, Sebastian Beuchel, he will take on a new challenge as Head of Special Protection Vehicles Sales and Special Customers at the BMW Group.

The post MINI Makes Management Changes While Combining UK and Europe Regions appeared first on MotoringFile.

View the full article