MINI USA’s Pat McKenna on BMW Films, Early MINIs & Steve Jobs Feedback on Design

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In part one of our final interview, we talk with MINI USA Head of Product & Marketing, Pat McKenna, about his early years at BMW, which included the legendary BMW Films. We then dive deep into his first few years at MINI, including the launch of the R and F series cars that significantly expanded the brand in the U.S. Oh, and we hear what it was like to work with Steve Jobs—and his feedback on BMW design

It’s a great walk through not only Pat’s history with BMW and MINI but the history of the brands over the last 30 years. In short it’s a must watch for fans of either brands.

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