MINI Begins Expanding Personalization Options In Some Markets

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One of our main critiques of the new MINI family is the lack of personalization—a hallmark of the brand since its reintroduction in 2001. Fortunately, this seems to be gradually changing, as MINI begins expanding options across the range. According to sources, this is just the beginning.

However, it’s important to note that not all these changes will appear immediately in every market.

Starting in November 2024, MINI will introduce additional options within the Classic, Sport, and Exclusive trim structures for the new MINI family in select markets. Specifically, British Racing Green is now available across all MINI models in the UK and Europe (this has been the case in North America since launch). Furthermore, Sunnyside Yellow will also be offered on all MINI Cooper models in the UK and EU.

For those choosing the Sport trim, the Blazing Blue exterior color is now available on the MINI Countryman, Icy Sunshine Blue on MINI Cooper models, and new 17” Sprint Spoke alloy wheels are now standard on all JCW/Sport trim petrol MINI Cooper models.

In the UK, Classic and Exclusive trims have also been enhanced with additional wheel options. The 17” U-Spoke Dark Grey wheel is now available as an option on all Exclusive trim MINI Cooper vehicles, while the 19” Runway Spoke Black alloy wheel, previously offered only on the Sport trim for the MINI Countryman, is now available on both Classic and Exclusive trims.

Stay tuned for more updates on MINI’s expanded options.

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