Global MINI Sales Down 21% Due to Model Change Over

[DimON]

Global MINI sales are down 20.9% for 2024, with 166,703 vehicles sold. The official reason BMW has given is that the brand has updated its entire portfolio, but as always, there’s a bit more to the story.

MINI has faced not just the typical model changeover but also numerous production issues. First was the slower-than-expected production ramp-up in China, which limited stock of its all-new J01 electric MINI Cooper in European and Asian markets.

Then there’s the recent recall and stop-sale of cars already on dealer lots. While this issue was initially thought to be much larger, it affected the brand globally and slowed sales at exactly the wrong time for MINI.

After speaking with a handful of MINI dealers globally, we’ve received mixed feedback regarding how shoppers are responding to the new models. From the small data set we have, it’s clear that each region has had very different reactions to the cars. Some appreciate the larger size of the Countryman, while others find it much too large. Many are enthusiastic about the new electric offerings, while others are lamenting the lack of manual transmissions in the lineup.

What is clear is that MINI is selling more EVs than ever, with 16,536 electric MINIs delivered to customers, representing a growth of 54.3%.

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