Global MINI Sales Down 18.7% for the Year

[DimON]

Not unlike MINI USA sales we reported last week, MINI’s global sales are also down substantially for the year. And like the US market, the MINI’s stores are seeing lower sales primarily due to the massive model change-over which is affecting availability of its most popular models. But help is on the way.

The F66 MINI Cooper S and the F56 MINI Cooper SE

The MINI brand delivered 114,054 vehicles in the first half-year which is down 18.7% compared to the first half of 2023. The second quarter saw an even bigger dip as inventory of MINI”s previous generation models ran out and its new generation filtered slowly into MINI stores. For Q2 of 2024 MINI saw its sales slide 27.6% for a total of 51,979 units sold.

The second quarter saw the first of the new MINI family reach buyers hands but the selection was limited due to production slowly coming up to speed. MINI expects sales to gradually increase as production does and new models like the highly anticipated MINI Aceman come on-line.

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