MINI USA Announces Partners for MTTS 2024

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MINI USA has unveiled its official charity and education partners for the eagerly anticipated MINI TAKES THE STATES (MTTS) 2024. This year’s rally, reviving the enthusiasm seen in 2022, will traverse the country from July 13 to 21, starting in Albuquerque, New Mexico, and culminating in Seattle, Washington.

A significant highlight this year is MINI USA’s inaugural partnership with the American Camp Association (ACA). This collaboration aims to highlight the transformative impact of summer camps on children, while also facilitating increased access to these experiences through scholarships for families in need. Contributions to support this initiative can be made at: bit.ly/CampMINIScholarship.

Continuing a successful alliance from the MINI Together event in 2023, Keep America Beautiful remains a key nonprofit partner for MTTS. As the nation’s leading community improvement organization, Keep America Beautiful inspires and educates the public on environmental stewardship, striving to enhance and maintain clean and beautiful community spaces.

The American Camp Association, a prominent 501(c)(3) nonprofit, represents over 20,000 year-round and summer camps across the United States, serving more than 26 million campers annually. ACA is dedicated to promoting quality camp experiences for all ages through advocacy, education, and professional development, and is the only national accrediting body for organized camps.

Tom Rosenberg, president and CEO of ACA, expressed gratitude for the new partnership, stating, “We are grateful for this partnership between MINI USA and ACA and the positive impact it will have on today’s youth. We know that camp experiences build a world of belonging and growth, and that campers gain important life and character-building skills like communication, collaboration, problem-solving, confidence, and independence. We’re excited that this partnership will increase access to these camp experiences for children who otherwise might not be able to attend.”

Joining as a longstanding ally, Keep America Beautiful aims to foster a cleaner, greener nation. The organization mobilizes volunteers to remove millions of pounds of litter annually from thousands of streets and roadways. During MTTS, participants will be encouraged to pick up litter, contributing to Keep America Beautiful’s ambitious goal of collecting 25 billion pieces of litter by July 2026. Support for their initiatives can be bolstered through peer-to-peer fundraising and donations here.

This year’s MTTS theme, “Camp MINI,” aligns perfectly with the missions of ACA, Keep America Beautiful, and URBAN-X by MINI, emphasizing sustainability, community, and the natural splendor of the national parks along the route.

URBAN-X, launched by MINI in 2016, partners with startups to devise innovative urban solutions for a sustainable future. On the rally, the URBAN-X team will educate participants on groundbreaking urban tech solutions developed by their accelerator program’s entrepreneurs.

New to the sponsorship lineup is the MINI Card by MINI Financial Services, set to debut at MTTS 2024. Rally participants will be among the first to access the new MINI Card, crafted from ocean-bound plastic, symbolizing MINI’s commitment to environmental sustainability. Details and exclusive offers for MTTS participants can be found here, with opportunities to upgrade the MINI Card along the route.

Additionally, the MINI Motoring Protection Programs, in collaboration with Plant Oxford, will sponsor MTTS. These programs provide tailored protection solutions for MINI owners, ensuring their vehicles are safeguarded during the rally and beyond. The Multi-Coverage Protection Program offers customizable options to suit individual driving styles and needs.

SiriusXM has also partnered with MINI as the Audio Entertainment Sponsor for MTTS, offering attendees a complimentary 90-day streaming subscription via the SiriusXM app. This service delivers a diverse array of music, talk shows, sports, news, comedy, podcasts, and exclusive content, enhancing the auditory experience for participants.

The partnerships and sponsorships for MTTS 2024 underscore MINI USA’s commitment to community, environmental stewardship, and innovation, promising an engaging and impactful journey for all participants.

The post MINI USA Announces Partners for MTTS 2024 appeared first on MotoringFile.

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