MINI USA Makes SIRIUSXM and 360L Standard on all US MINIs EQIPMENT

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MINI USA and SiriusXM just announced that all the new MINI models sold in the U.S. will come with SiriusXM with 360L as a standard feature with free access for 12 months. SiriusXM was already available across MINI’s full lineup since 2022, but now the upgraded SiriusXM with 360L will be in every new MINI, including the brand-new MINI Countryman S ALL4, MINI JCW Countryman ALL4, and MINI Cooper S 2-door hitting dealerships as we speak month. The F65 MINI Cooper 5 door and F67 MINI Convertible will get this feature as they roll out in the next few months.

“MINI is the quintessential premium small car, offering the latest technologies and innovations in our new MINI family of vehicles arriving at showrooms now. That is why we’re pleased to offer the best in-car entertainment available with SiriusXM 360L as standard equipment across our entire model line.”

Patrick McKenna, Department Head, Marketing, Product and Strategy at MINI USA

This new setup will be displayed on MINI’s unique 9.4-inch round OLED Samsung screen, running on a next-gen Android-enabled system. SiriusXM with 360L blends satellite and streaming content for a seamless in-car entertainment experience, offering drivers and passengers more content, better discovery options, and a personalized listening experience.

What is SiriusXM 360L and How Is it Different?

360L allows BMW to offer on-demand programing at any time in the car. It also increases the amount of personalized and curated content in-car and out. 

New SiriusXM with 360L Platform Highlights include: On Demand: Choose from thousands of hours of On Demand shows, performances and interviews, available for the first time ever in your BMW, so you never have to miss a moment.

For You: Personalized recommendations of channels and On Demand shows, curated just “For You” based on your listening history and SiriusXM favorites.

Live Sports Category: Find NFL, MLB®, NBA, NHL®, college football and basketball games and other sports —in pre-game, in-progress or final states — in one location for quick access to the action. Favorite your team to get its broadcast whenever you tune in.

Genre Category Menus: Browse and find the genre of channels and other content that fits your mood.

Related: Recommendations of channels and shows related to what you’re currently listening to, so there’s always something up next.

Search: Ability to enter the artist name or channel you’re looking for to easily find what you want to listen to.

Profiles & Personalization: Create up to 5 SiriusXM user profiles so every listener has their SiriusXM Favorites. This allows for personalized recommendations, the ability to find related content and create custom Artist Stations based on your favorite bands and artists.

When you buy or lease a SiriusXM-equipped MINI in the U.S., you get a 12-month trial subscription to SiriusXM. This means you can enjoy their full range of content in your MINI, plus access it on the SiriusXM app and on connected devices and speakers at home.

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