MINIUSA Debuts the 2025 MINI Countryman S Via An Official Roadshow Coming to Dealers Nationwide

[DimON]

The all new 2025 MINI Countryman S is finally making its official US debut. But you won’t see it at an auto show or other large event. Instead MINI USA is bringing the party to 96 MINI dealers around the nation and inviting MINI enthusiasts to experience it first hand.

MINI USA is creating a roadshow that will travel from dealer to dealer bringing the new Countryman to the masses. Starting April 9 through the end of May, the roadshow will follow four regional routes concurrently, across MINI’s central, southern, eastern and western region dealer networks. You can find more information and sign up here.

“The all-new MINI Countryman is an exciting frontier for the brand.  It’s our biggest and most powerful MINI ever, with increased space and utility offering the instantly recognizable look and fun-to-drive character of MINI…in both gas engine and battery electric models. That’s why we wanted to bring it directly to our customers and fans – so we can celebrate with them the first of our all-New MINI Family to arrive at dealers in the United States.”

Mike Peyton, Vice President of MINI of the Americas

The 2025 MINI Countryman S – More Power, Space & Technology

The U25 Countryman is a ground-up rethink inside and out. And it’s inside where we see some real revolutionary moves. But before we get to that let’s talk about pricing. The all-new MINI Countryman S ALL4 will have a starting base price in the US of $38,900. There will be no Countryman models below the S in the US market which means the base price has moved up dramatically. But with that comes a huge increase in performance and standard equipment.

In the US, the MINI Countryman S ALL4 sees a considerable performance upgrade with an output of 241 horsepower and a blistering 295 ft-lbs. of torque. But it’s not just the power and torque that’s been improved. MINI has reengineered the car to make it more responsive and agile.

That’s important because the new Countryman has also grown considerably. The U25 MINI Countryman is all new and based on the same platform as the new BMW X1 and X2. And since those two vehicles have grown, so has the Countryman. But that growth is more about what customers want. MINI tells us that the data clearly points to owners reluctantly moving away from the brand due size. It sounds obvious for a brand called MINI. But the brand feels they can grow the Countryman slightly while still appealing to those looking for something different and smaller in the segment. So MINI’s answer was to increase the size of the Countryman while introducing a new model to bridge the gap from the Cooper. That model is the electric Aceman which will have a footprint similar to the original R60 Countryman. That strategy was key for MINI being able to grow longer by over 5” and taller by 2”.

	R60 Countryman (’10-’16)	F60 Countryman (’17-’23)	U25 Countryman (’24-’32)
Length	4097 mm / 161.3 in	4298 mm / 169.2 in	4429 mm / 174.37 in
Height	1562 mm / 61.5 in	1557 mm / 61.3 in	1613 mm / 63.5 in
Wheelbase	2596 mm / 102.2 in	2670 mm / 105.1 in	2670 mm / 105.11 in

MINI has a lot to talk about inside starting with that circular display. We’ve used the system in a handful of new MINIs and have come away impressed every time. But perhaps no more so than on the move when we really got to test (and pressure test) its newest feature. From the L2 autonomous driving to the augmented reality navigation, there’s a lot to take in. So we’ll let our recently published demo of the display and MINI OS9 do the talking. 

Aside from the infotainment system, MINI has made huge changes inside. The brand has moved away from leather and chrome and leaned into new materials in a way that we’ve never seen from other manufacturers. The result is impressive. The new Vescin leather alternative feels better than the typical leather found in MINIs. While it doesn’t quite match the suppleness of the Lounge Leather options, it’s very close. In fact the grade of Vescin on the steering wheel actually feels just as good. You can read much more about Vescin and why MINI has gone leather free in our exclusive report.

For much more on the new Countryman, check out our full U25 section and if you’re in the US, you’ll want to see our 2025 Countryman Ordering Guide.

To find the nearest MINI Countryman Roadshow event, visit minicountrymantour.miniusaevents.com.

The post MINIUSA Debuts the 2025 MINI Countryman S Via An Official Roadshow Coming to Dealers Nationwide appeared first on MotoringFile.

View the full article