The Electric MINI Cooper SE Was the Best Selling MINI in 2023

DimON · January 17

The best selling MINI in 2023 was the ancient MINI Cooper SE with it making up 15.3% of total MINI sales for the full year. Looking further sales of electrified vehicles (incl. plug-in hybrids) represent 20.8% of total MINI sales. Those datapoints only get more impressive when you realize just how old both of those products are. It also makes MINIs bet to quickly become an electric brand look like a good one.

In its last full year of availability, the current MINI generation experienced a surge in sales figures in 2023 totaling 295.474 vehicles, marking a 0,9% increase in comparison to the previous year. A big aspect of this success was the increase in the adoption of Battery Electric Vehicles. 45,261 customers bought the fully-electric MINI Cooper SE (including the limited production run MINI Cooper SE Convertible). This is a 3.5% rise in the sales of the Cooper SE despite its limited appeal due to range and size.

“2023 has been an exceptional year for MINI. The accelerated adoption of our fully-electric vehicles underscores our collective dedication to shaping a greener future. With the imminent arrival our all-new MINI Family, we’re excited to continue setting new standards in driving experience while advancing our commitment to a more sustainable automotive landscape. The enthusiastic reactions following the world premiere of our new and fully electric MINI Family at IAA Mobility, the MINI Cooper and the MINI Countryman are very promising. “
Stefanie Wurst, Head of MINI

J01_Cooper_SE.jpg?resize=798%2C532&ssl=1 — The all new J01 MINI Cooper SE

This bodes very well for MINI has they prepare to sell the all-electric J01 MINI Cooper SE and MINI Cooper E, the all-electric U25 MINI Countryman SE ALL4 and the MINI Countryman E imminently. Both models will have dramatically more range and higher performance leveraging a more modern platform and technology. They will be joined early next year by the Aceman crossover which is essentially a larger, four door version of the J01 Cooper.

Models	U25 Countryman E	U25 Countryman SE	J01 Cooper E	J01 Cooper SE	F56 Cooper SE
Power	204 hp	313 hp	184 hp	218 hp	181 hp
Torque	TBD	TBD	214 lb-ft	243 lb-ft	199 lb-ft
0-60 mph	TBD	TBD	7.3 sec	6.7 sec	7.2 sec
Range (WLTP	287 miles	270 miles	190 miles	250 miles	140 miles

In addition to this onslaught of electric vehicles, both the Cooper and Countryman will be available as internal combustion vehicles. However internal combustion version of the Cooper will not technically be all new and instead will be a heavily refreshed version of the F56. You can read much more on the new MINI generation below.

The New MINI Family	Drivetrain	Pricing	Start of Production
The J01 Electric MINI Cooper
J01 MINI Cooper E	Electric	32,900€	03/2024
J01 MINI Cooper SE	Electric	36,900€	03/2024
The U25 MINI Countryman
U25 MINI Countryman C	ICE (Petrol)	39.900€	11/2023
U25 MINI Countryman D	ICE (Diesel)	42.900€	11/2023
U25 MINI Countryman E	Electric	43.500€	03/2024
U25 MINI Countryman S ALL4	ICE (Petrol)	45.900€	11/2023*
U25 MINI Countryman SE ALL4	Electric	49.500€	03/2024*
U25 MINI John Cooper Works Countryman ALL4	ICE (Petrol)	56.500€	03/2024*
The F66 Petrol MINI Cooper
F66 MINI Cooper	ICE (Petrol)	TBD	03/2024*
F66 MINI Cooper S	ICE (Petrol)	TBD	03/2024*
F66 MINI Cooper JCW	ICE (Petrol)	TBD	07/2024*
F65 MINI Cooper 5 Door	ICE (Petrol)	TBD	07/2024*
F65 MINI Cooper S 5 Door	ICE (Petrol)	TBD	07/2024*
F67 MINI Cooper Convertible	ICE (Petrol)	TBD	11/2024*
F67 MINI Cooper S Convertible	ICE (Petrol)	TBD	11/2024*
F67 MINI Cooper S Convertible	ICE (Petrol)	TBD	11/2024*
The J05 Electric MINI Aceman
J05 MINI Aceman	Electric	TBD	TBD
J05 MINI Aceman S	Electric	TBD	TBD