MINI USA Celebrates National Day of Motoring: Embracing the American Road Trip Spirit

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Happy National Day of Motoring! MINI USA is once again promoting the joy of driving and celebrating the beloved American road trip. And there’s no better automotive brand to promote the road trip than MINI. Haven’t heard the National Day of Motoring and why is MINI promoting it?

In short this official holiday serves as a reminder to all Americans to embark on journeys across the vast expanse of the United States, relishing the freedom and excitement of open roads. At the heart of this celebration lies MINI’s dedication to delivering an unparalleled “fun to drive” experience, attracting a closely-knit community of enthusiastic owners. Their shared passion for rallying on the roads whenever the opportunity arises creates a camaraderie that sets MINI apart from any other automotive brand.

While this year may not see the legendary biennial event “MINI TAKES THE STATES,” which has been a cornerstone of MINI owners’ road rally since 2006, we take this opportunity to revisit some of the remarkable moments from the various annual MINI owners’ rallies, thoughtfully organized by both MINI USA and the passionate owners themselves.

MINI Takes the States

Among these iconic events, “MINI TAKES THE STATES” stands out, a biennial extravaganza that gathers MINI owners from all corners of the nation and beyond. The event presents a remarkable opportunity to revel in the charm of U.S. backroads and byways, whether traversing coast-to-coast, heading north to south, or converging from multiple starting points at a central meeting spot. Thousands of MINI owners congregate during the balmy summers of alternate years to partake in this unforgettable celebration of the open road and the unbreakable bonds within their community.

However, MINI’s commitment to fostering togetherness and shared experiences extends beyond “MINI TAKES THE STATES.” A prime example is “MINI Together,” a nationwide rally experience that combines three unique elements: an individual driving adventure, a digitally engaging app-based experience featuring tasks, trivia, and a thrilling scavenger hunt, culminating in a grand virtual get-together where participants from all corners of the nation come together to share their day’s experiences. This year’s “MINI Together” event is slated for November 2023.

MINIs On Top

Moreover, each year, MINI owners excitedly assemble at the base of Mount Washington in New Hampshire for “MINIs on Top,” an annual event where camaraderie, competition, and customization converge. MINI owners showcase their vehicles vying for top honors. But the true beauty of this event lies in its philanthropic mission, having raised over $130,000 for various charitable causes over the years. Run by a dedicated committee and supported by MINI dealerships and part suppliers nationwide, “MINIs on Top” embodies the spirit of giving back.

MINIs on the Mac

The enthusiasm and fervor of the MINI community know no bounds, as demonstrated by the awe-inspiring “MINIs on the Mack” event. This jubilant gathering sees over 1,300 MINI Coopers parading across the iconic Mackinac Bridge in Mackinaw City, Michigan, with the aim of breaking the record for the largest-ever MINI Cooper parade. Organized with unwavering zeal by MINI of Grand Rapids and backed by MINI USA, this spectacle brings together a vibrant community of car enthusiasts for a memorable and heartwarming experience. This year’s MINIs on the Mac takes place August 4-5th.

MINIs on the Dragon

Not to be outdone, “MINIs on the Dragon” is the single best driving event in North America. Here, MINI drivers embark on an enthralling drive along the famed “Tail of the Dragon” (US 129), an awe-inspiring road enveloped by the majestic Great Smoky Mountains and the Cherokee National Forest. Featuring a delightful array of activities, including a food drive, cabin crawl, car show, scavenger hunts, and group dinners, “MINIs on the Dragon” is perhaps the best old-school, driving oriented MINI event there is.

MINIs Take Route 66

Last but not least, “MINIs Take Route 66” serves as a crowning jewel in the roster of MINI owner events. Drawing participants from all corners of the country, this remarkable journey traces the iconic Route 66, starting from the picturesque Santa Monica in Los Angeles, California, all the way to the vibrant city of Chicago, Illinois. This privately owned and organized event, led by the passionate MINI owner community, embodies the spirit of adventure and unity that defines the MINI experience.

As National Day of Motoring comes to a close, MINI USA remains steadfast in its commitment to nurturing the bond between car and driver, fostering unforgettable experiences, and embracing the cherished American road trip spirit. With each passing year, the MINI community grows stronger, and their passion for the open road burns brighter, uniting car lovers from all walks of life in a joyous celebration of motoring freedom.

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