MINI To Simplify Naming with New MINI Cooper Base Model

[DimON]

MINI is dramatically simplifying it’s product line-up and naming conventions. Starting with the 4th generation in 2024, all small MINIs will move to a simplified model line-up and naming structure to help avoid confusion and make the model names simpler.

The base small MINI will be known simply as the MINI Cooper with two different levels of performance and options; the Cooper S and the JCW. The move is one we’ve pontificated about for years as an idea to avoid confusion and lean into the fact that the hatch is known as the “MINI Cooper” worldwide (which MINI likes it or not).

This move also means the brand is killing the MINI One and other entry-level models it’s sold in various markets for over 20 years.

How will MINI handle the Countryman? According to sources MINI will use the Countryman name as the base model, With S and JCW donating higher performance trims.

What do you think? Is this shortening of the names going to solve confusion or add to it?

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