MINI’s US Sales Down 30% Due to Lack of Inventory

[DimON]

MINI USA reported sales of 3,109 automobiles in August – down 29.7% from the 4,425 sold in August, 2010. However according to MINI USA, the issue lies with lack of product rather than product not selling.

“Lack of inventory slowed MINI sales in August due to our annual model year change over in July,” said Jim McDowell, Vice President – MINI USA. “MINI has been fortunate to maintain a tight supply of inventory and many customers submitted specifications for custom MINIs in August so we are confident this will be reflected in September and October sales continuing our momentum this year.”

Year-to-date, MINI sales in the U.S. are up 26.7% on volume of 37,636 compared to 29,704 in the first eight months of 2010.

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