MINI’s Campaign for the Coupe Begins

[DimON]

The new MINI film you see above is a teaser for the launch of the new MINI Coupe and leads into a new MINI campaign; “Another Day. Another Adventure.” The film features driving scenes shot in Rio de Janeiro, Iceland and Hong Kong.

The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. César Charlone, the Oscar-nominated cameraman behind “City of God”, gave the Rio spot a unique feel as you’ll see above.

Look for this campaign to mostly show up in international advertising starting this fall.

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