MINI USA Sales up 37% for May & 46% for 2011

[DimON]

MINI USA reported sales of 5,801 cars in May – an increase of 37%. For the year things look even better with sales up an incredible 46.3%. Their staggering numbers and exactly what the brand needed with it’s traditional core product (the hatch) about to enter its 5th year of production

However With the introduction of the new crossover it’s quickly becoming clear that there are two core products are for the brand in the US; the R56 hatch and the R60 Countryman. In fact the R60 is selling at well over double the rate of the Clubman and, for May, was only 1000 units behind the standard hatch.

Full sales figures after the break.

Whether you approve of the R60 or not, it’s hard to argue against it’s success in adding to MINI’s bottom line and subsequently the brand’s future growth.

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