MINI Launches Countryman Wanderlust Campaign

[DimON]

Through its MINI Space urban initiative, MINI has launched a “Wanderlust” campaign centered around the Countryman. Participants dream up their perfect escape from their (presumably) mundane daily routine and share it on MINI Space. The site lets you create your own Wanderlust adventure idea and share it with the community via Facebook and the MINI Space website. Ideas with the most votes get added to the Wanderlust map so that you can see what adventure ideas have popped up in your area. But what’s the incentive? Winning ideas compete for prizes including a MINI Countryman of your very own. Check out the site and create your own video at MINI Space.

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