MINI USA Sees Huge Sales Increase in Q4 2022


DimON

Recommended Posts

Parts shortages have wreaked havoc on MINI and other automotive brands all year. Despite this MINI USA is reporting a massive increase in sales year over year. For Q4 MINI USA saw sales increase from 7,860 in 2022 to 10,319 in 2023 – up 31.3%. How did this break down in terms of models and what did this do to overall 2022 sales? Let’s take a look.

For the full year 2022, MINI brand sales decreased slightly by 1.4% on total sales of 29,504 vehicles compared to the 29,930 vehicles sold in 2021. With several plant shutdowns and order times ranging from months to over a year, the slight decrease is a total surprise. In fact it’s fairly incredible that MINI has had such a strong year with product that is reaching a decade in the marketplace.

Key to Q4 success is a massive increase in the two door and Countryman sales. Good signs for MINI has they are prepping a massive product onslaught including an all new Countryman and heavily revised hardtop.

One note interesting note. The immensely profitable BMW X7 (which starts at almost $80k) outsold the entire MINI brand in the US. Let that sink in a bit.

mini usa sales


 

The post MINI USA Sees Huge Sales Increase in Q4 2022 appeared first on MotoringFile.

View the full article

Ссылка на комментарий
Поделиться на другие сайты